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Future of Interactive Marketing»
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An SMS short code is not … a random text message sent out to people in the form of spam. An SMS short code is … a 4-6 digit number that clients can use to text your company, because they have chosen to receive information on your product, service or event. The main [...]
SMS or short message service (aka text messaging) is a marketing tool that has gained in popularity over the last few years. The majority of mobile phones (both smart and feature) can easily send and receive text messages without the need for a camera or downloaded application on their phone. Most consumers are familiar with [...]
In June of 2011, comScore, Inc, a leading company dedicated to measuring the digital world, released a report via webinar, with results of a US study on mobile advertising trends, consumer mobile media usage and more. Key findings include that 31% of mobile phone owners have smart phones versus feature phones which is a 10% [...]
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