Tag: Environment

Achieving Marketing Operational Effectiveness

Posted on December 16, 2010 in
Marketing_Supply_reportsm

It has been reported by the Chief Marketing Officer (CMO) Council’s 2009 “Calibrate How You Operate” report, that 56% of marketing costs are related to such areas as fulfillment, shipping, storage, marketing consumable obsolescence and inventory management.  Of that total, obsolescence could be a huge cost factor as high as 35% for most companies and [...]

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Printing Is More Than CMYK- It’s Green!

Posted on June 17, 2010 in
tree

Recycled paper containing post consumer content is just one of many ways in which the printing and paper industries, and graphics communications companies like DPD are positively impacting the environment. The Print Council recently published a white paper entitled “Why Print is Green” which lists ten ways the printing industry supports the environment. Here are [...]

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The State of Green Business & Marketing Practices in 2010

Posted on June 17, 2010 in
green wash

The last two years has been a perfect storm of economic woes causing numerous changes in government, business and consumer behavior. Meanwhile, the at times costly commitment to a greener and pro-environment society has not abated and marketing messages of how products and services are green have seemingly become a standard part of business and [...]

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