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Email as a vehicle for newsletters, events and other marketing communications, can be a very cost effective way to reach your customer base. Success with email starts with integrating the tool into your overall marketing efforts to ensure it is an enhancement of your marketing efforts and not just a standalone experience for your audience. [...]
In Q1 2011, 2D barcodes saw more scans than 1D barcodes for the first time since Q2 2010. SOURCE: SCANLIFE, APRIL 2011 Traffic of mobile barcode scanning increased over 800% from Q1 2010 to Q1 2011. SOURCE: SCANLIFE, APRIL 2011 United States is top country for scanning mobile bar codes with New York City ranked [...]
Vangie Beal, veteran online seller, frequent contributor to ECommerce-Guide.com and managing editor of Webopedia.com, posted an article on www.Ecommerce-Guide.com, January 12, 2011 titled “Grow Your Email Marketing List Using QR Codes.” Vangie spoke with Melanie Attia, email marketing expert and product manager for Campaigner, who offered the following guidance and email marketing tips for businesses [...]
Email is a very effective tool in outbound prospecting. Sending an email to a prospect before making a phone call can double the response rate, but only if it is done right. An outbound prospecting email has a “shelf life” of only one business day, so using email as the first contact in a lead-generation [...]
Here is a brief list of facts on what happened with the Internet and email in 2009 compiled by Royal Pingdom. For a full list of facts and their respective sources go to www.royalpingdom.com and check out their article from January 2010 titled Internet 2009 in numbers. 90 trillion emails sent on the Internet in [...]
E-mail metrics give marketers quite a bit of visibility into their campaigns, but there’s one thing that your analytics program can’t tell you: whether your delivered e-mail ended up in the inbox or the spam box. This is even more of an issue for b-to-b marketers, said Janine Popick, CEO and co-founder of e-mail service [...]
As the technology behind internet marketing and electronic communication channels becomes more and more sophisticated, keeping up with the terminology and best practices can be challenging. Should you use a PURL or a GURL in your marketing and sales campaign? For that matter, what is a GURL? What is a microsite and how is it [...]
“One size fits all.” What that actually means is that one size doesn’t fit anyone properly! It’s just as true that one media choice cannot meet all your expectations for advertising and marketing your products or services. A company that relies on only one source, such as TV, newspapers, magazines, their web site, or direct [...]
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