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DPD’s website has been updated with detailed information on our services and new case studies on how we are successfully impacting our clients’ businesses. Learn why almost 30% of printing orders will be placed online by 2014 (Info Trends) and check out information on DPD’s Web To Print capabilities. Download a brochure for further [...]
On October 18th the USPS announced that it will increase postage rates an average of 2.1 percent effective January 22, 2012. In short, it will cost a penny more ($0.44 to $0.45) to mail letter sized pieces weighing 1 oz or under via First Class to any location in the United States and postcards will [...]
The USPS delivers to more than 149 million residences, businesses and PO boxes. 2009 comScore Case Study: United States Postal Service 98% of consumers bring in their mail the day it is delivered with 77% then sorting through it immediately. USPS.com According to a survey of 6,400 online shoppers, households receiving print catalogs [...]
Due to the closing of the Twin Cities Metro Hub and the Business Mail Entry Unit moving, you will need to change the city name on your Indicia permit from either Minneapolis or St Paul to Twin Cities. The Post Office is giving mailers until November 1st, 2011 to make the city update to permit [...]
On May 17th, the USPS Postal Regulatory Commission approved the 2011 Mobile Barcode Promotion. The Mobile Barcode Promotion runs July 1, 2011 through August 31, 2011, providing business mailers with an upfront three percent discount on Standard Mail and First-Class Mail® letters and flats that include a mobile barcode. To take advantage of this exciting [...]
The US Postal Service proposes* to implement a First-Class Mail and Standard Mail discount promotion with the intent to highlight the effective integration of direct mail with mobile technology. This discount promotion starts July 1st, 2011 and runs through August 31st, 2011. To qualify for the program, the following conditions must be met: Mailer pieces [...]
Winterberry Group, a New York based strategic consulting business offering market intelligence and corporate strategy, released their annual marketing outlook study on January 13th entitled: Marketing Outlook 2011: What to Expect in Direct & Digital Marketing. This years report revealed some key metrics for the coming year including the growth of direct mail spending by [...]
Happy New Year and welcome to the first installment in 2011 of DPD’s Quick E-News! Included in this newsletter are articles on using dimensional or 3D mail to drive targeted prospecting for B2B marketing efforts. 3D Mail Effective Business Prospecting Tool The notion of sending samples to drive consumer sales has been used for years [...]
Savvy marketing executives know that a successful marketing campaign is one that incorporates a unique user experience, a strong call to action, and has the ability to measure and track tangible results. Having all three of these elements can be tough for certain communication mediums to accomplish or even multi-touch, integrated marketing campaigns to pull [...]
A white paper released September 2010 entitled: The Changing Mission of Marketing Data, details how the last decade of exponentially increased internet use and fast maturing media channels has turned the once direct mail centric practices of the compilation, management and optimization of marketing data lists into a total reshaping of the way marketers gather, [...]
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