QR codes and SMS mobile marketing have gone past a marketing trend into a marketing standard. These technologies are the new “call to action” and DPD has the ability to make them a valuable part of your marketing campaigns. Currently, your company may know how to use QR codes and SMS mobile marketing, but do you know how far to engage the customer with this technology? DPD will sit down with you to understand your objectives and brainstorm the best way to successfully integrate QR codes and SMS mobile marketing into your current marketing mix.
We can help you every step of the way. After your complimentary consultation, DPD can provide you with a QR code, print it on your mailing and other materials, set up your url link and even help develop a new mobile web page to complete the campaign. After your customers scan the QR code and view the web page either by computer or mobile device, DPD can help you track the results.
There are a number of ways to effectively include QR codes in your campaigns and we can help determine the
best fit for your company:
• time sensitive promotions
• giveaways
• surveys
• website visibility
• videos
• ebooks
• event announcements and rsvps
• automatically add contacts to the users mobile device
• add Likes to Facebook
• build email subscribers
SMS mobile marketing can also be easily executed to reach your marketing objectives. With over 90% of all text messages being read by the recipient, SMS mobile marketing has proven to be a successful method of customer interaction. It connects customers to the right place at the right time.
After determining your goals, DPD can set up a short code that your customers will use as a call to action. Some typical call to actions consist of promotions, links to mobile websites and opt-in confirmations to receive more information by email or future text campaigns. DPD will help determine your ROI and make suggestions to improve response along the way.
View the Midwest ENERGY Association case study on DPD’s QR Codes and Mobile Optimized Microsites services.
Check out informational articles on QR Codes, and Mobile marketing from DPD’s newsletter.
