Email as a vehicle for newsletters, events and other marketing communications, can be a very cost effective way to reach your customer base. Success with email starts with integrating the tool into your overall marketing efforts to ensure it is an enhancement of your marketing efforts and not just a standalone experience for your audience.
Make sure the branding of the email matches your brochures, mailings, website and social media sites. Programs like Thunderbird and Outlook have limited design capabilities, so creating an email template in email friendly HTML is the best bet for a branded and engaging look to your emails. To avoid spam filters, design an email to incorporate as much text as possible. Too many pictures and not enough text can block the email from the recipient’s inbox. Also, most email clients will initially block images by default until the user gives permission to show the remote content or pictures, so it is recommended that you have a text placeholder for each image so your email audience can see they are missing an image and get an idea of what the image might be.
According to spam laws, the footer of your emails must always contain your physical mailing address and an unsubscribe mechanism. It is also recommended that you include a statement, which describes how the email user came to be added on the list. Your email list should contain only addresses obtained through reputable means that have included an opt-in process.
Printed communications and other online mediums like mobile web pages, social media and your website can be sources of gathering opt-in emails for prospects and your customers. Printed communications also enhance the success of your email campaigns by giving your audience advance notice to keep an eye on their inboxes for your message. Also, as audiences receive your emails over time, there can be some fatigue that sets in and providing them a reminder of the value in your email communications via a different channel is a good practice.
For ideas on growing your email database, improving your email campaigns, assistance with designing an HTML template and/or DPD’s expertise in creating and executing one time or on going email campaigns, please contact DPD at sales@dataprintdistribution.com to discuss your goals with email marketing.
