The USPS delivers to more than 149 million residences, businesses and PO boxes.
2009 comScore Case Study: United States Postal Service
98% of consumers bring in their mail the day it is delivered with 77% then sorting through it immediately.
USPS.com
According to a survey of 6,400 online shoppers, households receiving print catalogs shop online more often and spend more meaningful time at retail websites. The result was a $21 million difference in online sales per million site visitors between those who had received a catalog at their home address and those that had not.
The comScore catalog case study further indicated that the households receiving catalogs are:
• Twice
as likely to make an online purchase
• Spending more meaningful time at retail websites
• More likely to purchase online with each catalog they receive
• Spend more
• Shop online more often
The results held regardless of age, income, region or education for the survey respondent.
2009 comScore Case Study: United States Postal Service
