As interactive tools gain legitimacy in the marketing mix, interactive marketing is poised for 17% growth between now and 2016.
Interactive marketing is at $34 billion or 18% of total ad spending in 2011 and will top $76 billion or 35% of total ad 
spending by 2016. Interactive marketing is defined as spending in the following categories: social media, email marketing, mobile marketing, display advertising, and search/seo marketing.
As of 2011 spending on Mobile Marketing overtakes Social Media and spending will continue to grow at a faster pace through 2016.
Greatest challenges for marketing departments with interactive marketing:
Proving results to the executive team to garner support and budget- 20%
Staffing marketing programs sufficiently- 19%
Understanding customer interactions across channels (online, mobile, social, offline)- 14%
DPD can assist in the above challenges with our knowledgeable staff and interactive capabilities in social, email and mobile. To download the full report, please visit DPD’s Facebook page and click on the link within the 9/27 post.
