The following is from DPD’s March 9th complimentary seminar event entitled: Marketing Trends 2011: Social Media Drives Results presented by Sue Ginsburg, Owner of GrowthLynx and Marty Pesis, Account Executive at SocialLink Media.
Have Social Media as Part of Your Integrated Communications Strategy
Consider social media as part of your communications strategy that facilitates interaction. Sue Ginsburg elaborated that, “Social Media allows your audience to engage and participate in a two-way conversation about your business and brand in an environment that you can manage and monitor.”
Some requirements of using Social Media:
Needs to fit with business strategy
Some tools work better with certain strategies than others
Ongoing commitment to use effectively
Aligning your products/services with your target segment
Research BEFORE You Start Communicating
Marty Pesis highlighted the importance of researching your audience and the social media conversation, prior to engaging in social media, “It is important to know and understand which channels, however niche, your audience is visiting and using to communicate. Once you know these avenues, it is advisable to monitor the conversation prior to diving in so you have an idea of what is important to your audience as well as identify brand fanatics.”
Identify and Reward Brand Fanatics
Brand fanatics in social media terms are those people who will freely evangelize your brand. Not all brand fanatics have the greatest reach and penetration with their evangelism, so taking the time to find those fanatics who are well known in your audiences’ community will have the greatest impact. Offer these fanatics specials, offers and information they can give to their “friends” or “clients.”
Sue Ginsburg brings 25 years of marketing experience, including work with Fortune 500 companies as well as startups. In the past 2 years, Sue’s work has included helping B2B and B2C businesses integrate social media into their marketing initiatives.
Marty Pesis brings knowledge and experience in a multitude of social media tools. Marty’s company, SociaLink Media, has been helping companies find value in social media since 2009, working with both large and small businesses alike.
To receive a copy of the entire Social Media Drives Results presentation, please contact sales@dpd-info.com with your request.
