The following is from DPD’s March 9th complimentary seminar event entitled: Marketing Trends 2011: Mobile and QR Codes Marketing presented by Bradford Roberts, Co-Founder of MixMobi.
SNAP & LINK
QR (Quick Response) Codes can be scanned by most smart phones with the addition of a free reader app. or by using existing readers already included on most new smart phones.
1D Versus 2D
Traditional barcodes on consumer packaged products like UPC and EAN codes are one dimensional in nature. QR Codes are two‑dimensional barcodes that can contain a website address (which automatically uses phones web browser to pull up), an embedded video, or static info like a telephone number or virtual business card.
Mobile Marketing
Mobile marketing is internet based marketing where websites are created specifically for review on mobile phones. These mobile friendly “microsites” are easy to view, interact with via phone and can provide measurements for user click through & engagement.
Mobile users can click on a web address in an email they receive on their phone or click on a QR Code they see in print, on a sign, on a promo item or even from their computer screen.
Bradford Roberts, is a Co-Founder of MixMobi, a mobile application and technology company based in Minneapolis. Along with co-founding MixMobi, Brad has also owned his own business, BCR Corporate Communications, for over two decades. He specializes in working with Executives to create corporate presentations and successfully deliver them and has worked with Carlson Companies, 3M, Shell Oil, and Navistar International.
Interested in a custom demonstration of QR Code technology and information on back end tracking analytics? Would you like to discuss application, strategy and tracking effectiveness of QR Codes for upcoming marketing campaigns? Contact Shannon Miller,
DPD’s Director of Business Development at 612‑730‑2891 or smiller@dpd-info.com.
Or scan this code to contact Shannon about QR Codes & Mobile Marketing:
