DPD provides critical variable data and printing services for Best Buy’s awards program. Learn how DPD can assist with your variable data and printing needs.
Future of Interactive Marketing»
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Email as a vehicle for newsletters, events and other marketing communications, can be a very cost effective way to reach your customer base. Success with email starts with integrating the tool into your overall marketing efforts to ensure it is an enhancement of your marketing efforts and not just a standalone experience for your audience. [...]
DPD’s website has been updated with detailed information on our services and new case studies on how we are successfully impacting our clients’ businesses. Learn why almost 30% of printing orders will be placed online by 2014 (Info Trends) and check out information on DPD’s Web To Print capabilities. Download a brochure for further [...]
As interactive tools gain legitimacy in the marketing mix, interactive marketing is poised for 17% growth between now and 2016. Interactive marketing is at $34 billion or 18% of total ad spending in 2011 and will top $76 billion or 35% of total ad spending by 2016. Interactive marketing is defined as spending in the [...]
On October 18th the USPS announced that it will increase postage rates an average of 2.1 percent effective January 22, 2012. In short, it will cost a penny more ($0.44 to $0.45) to mail letter sized pieces weighing 1 oz or under via First Class to any location in the United States and postcards will [...]
In talking with some of DPD’s clients in the spring of this year about using QR codes in their projects and event promotions, the concerns they shared on this technology typically involved the following: Our customers may not know about or be tech savvy with QR codes, and they might not know what to [...]
Of course, you know what database marketing is…or do you? The phrase “database marketing” has become so ubiquitous, many direct marketers hardly give it a thought. In today’s challenging economy, database marketing has become increasingly relevant as direct marketers look for ways to improve response and return on investment. In this article and others to [...]
Please join DPD and Twin Cities Marketing Executives for this complimentary seminar event on Tuesday, November 15th, 2011 with guest speaker Amy Anderson Sherek of SmartBase Solutions. Topics Covered in the Seminar include: What Can Your Database Do For Your Business? Role of Analytics in Database Marketing Achieving ROI with Customer Insights [...]
15 years ago A new thought swept the world … with email and computers, printed documents will become obsolete. 3 years ago Emails, calendars, manuals, reports, etc., were still being printed on our personal ink jet printers and company copy machines, all to make those same documents portable and share-able for review off the computer. [...]
DPD has added another resource for our clients and prospects to receive topical and informative marketing industry information- our Facebook page! Just go to DPD’s Facebook page and like our page to receive daily posts highlighting current marketing industry news, important statistics, useful strategies, links to other great blogs, info on our upcoming complimentary seminars [...]
Have you been considering an easy and effective way to allow your sales force to order sales support materials and/or send out personalized mailers? Or maybe you have an education and training product or a solution your customers are asking to receive digitally but you are concerned about copyright protection and loss of profits by [...]
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